What happens when every other brand received this piece of advice, too? How do companies distinguish themselves among the new status quo?
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“Marketing is not a battle of products, it’s a battle of perceptions.” – Al Ries
What truly differentiates agencies in todays age of technology? Creativity.
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"I can't wait to see what happens in my show next Monday at 8!" Sh*t no one says anymore. Why wait an entire week to watch the next episode of your show when there are platforms specifically altered to serve your binge watching disorder.
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Among the revolutionizing transitions that are occurring and enabling users to access endless information via mobile devices and apps, industries are facing newfound challenges trying to keep up with the today’s ever-changing society.
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Businesses must cater to their audience. Thus begging the question, how do business owners engage users.
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Apple continues to upgrade it's technology annually to serve its users insatiable appetite for more. Most recently, Apple released the iPhone X. One of the major features that sets the phone apart is its camera. These attributes pose a potential threat to the reigning camera champion, the DSLR.
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Crippled by astounding debt, iHeartRadio has filed for bankruptcy. The nation's largest radio company has been relentlessly fighting with the evolution of the digital market, however they have found themselves burdened by $20 billion dollars of debt and unable to adapt to the expanding digital landscape.
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Finding market inefficiencies is an ongoing concern. Baseball is a copycat sport. Whenever a team has a winning season with an affordable payroll, other teams are bound to copy the template and poach key staff.
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It’s a type of online marketing characterized by a streamlined and unobtrusive ad placement and the targeted and valuable information that it provides to a specified demographic.
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Regardless of what industry you're in, there is absolutely no reason for you not to be developing your business across platforms like Instagram. Business transactions are going down in the DM (Direct Message) every minute of every day.
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We can never emphasize enough how important it is for new companies to document their journey. One of the most important aspects of your journey is to document it and tell your story.
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Don't be oblivious about your online storefront... more people are avoiding your business than you know. If you care about how your physical storefront looks, you should also care about how your online storefront too.
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What is SEO? For most businesses, SEO is a very foreign term. In fact, it is safe to assume that most small businesses don't know what it means at all. SEO stands for Search Engine Optimization... But what does that mean?
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One of the biggest disconnects that we recognize at MMedia between businesses and customers, is the real estate industry. The entire thought process of a shopper, is completely overlooked.
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One of our primary services is to create content, under the assumption that our clients know what to do with it. Our secondary service is to help guide that content to be in it's most effective state.
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There was a time in the digital world when marketing was merely confined to website building and pondering information over the first ten pages of Google.com. Today, the most powerful source of marketing – be it, online or offline is undoubtedly ‘Social Media’.
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While many companies continue to pour money into SEO and social media, others have come to find that influencer marketing provides the greatest opportunity to move the needle.
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Mobile commerce is going strong, as global mobile commerce revenue is forecast to increase from an estimate of just over 170 billion U.S. dollars in 2016 to nearly 694 billion U.S. dollars in 2019.
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You can't ignore social media. That's where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first.
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The purpose of a media strategy is entirely dependent on what the company hopes to achieve with it. Improving public relations is a completely different goal than increasing profits, but both can be achieved through a well-written, well-planned-out media strategy.
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