Native vs Content

NATIVE ADVERTISING
Native advertising is something that all of us are familiar with to an extent.

It’s a type of online marketing characterized by a streamlined and unobtrusive ad placement and the targeted and valuable information that it provides to a specified demographic.

Native ads are placed “seamlessly” within a website so that they don’t disrupt the experience of the viewer, like in between paragraphs, and usually do not appear like a traditional ad in that they may not directly advertise for a service.

CONTENT MARKETING
On the other hand, content marketing is a much bigger idea and has a wider and longer-term focused goal. Like native advertising, content marketing provides valuable knowledge to raise brand awareness while targeting a specialized group of potential customers.

However, content marketing goes further in that its primary focus is moreover to nourish the lead as part of a long-term process with the end result being sales and conversions.  It is not a single piece of content but an ongoing process that integrates into an overall marketing campaign.

This process generally includes content assets like videos, guides, newsletters, white-papers and the very blog you’re reading. Another important distinction is that the media shared through content marketing is owned by the business that is sharing it and can be a valuable asset of theirs, while native ads traditionally run on a “pay to play” basis on platforms that the company does not own.

See original post here