What is SEO?

What is SEO? For most businesses, SEO is a very foreign term. In fact, it is safe to assume that most small businesses don't know what it means at all. SEO stands for Search Engine Optimization... But what does that mean? 

Think of it like this... You care about how your physical storefront looks like right? The same case should be made about your online storefront. Here's a quick video to explain why you should care about SEO.