Disruptive Technology

Among the revolutionizing transitions that are occurring and enabling users to access endless information via mobile devices and apps, industries are facing newfound challenges trying to keep up with the today’s ever-changing society. Specifically, industries on the cusp of transformation such as banking, healthcare, education, and private business are working to address some of these challenges.

When was the last time you decidedly left your house, got in your car, drove to the bank, walked inside of the bank, and waited in line to consult with a teller? Mobile apps and online banking’s user-friendly platforms eliminate the necessity to to physically go to a bank. Consequently, banks have become obsolete.

Healthcare is always a topic of issue among government administration. How do you keep patients out of the hospital and allow them to accurately manage their health without it all falling on the professionals? There are now apps for that. There are new protocols developing that allow for the prediction of a well tapped future for the health industry.

Is it possible to raise the standard of education? Disruptive technology would argue yes. Virtual classrooms have introduced a new platform allowing students from all over to access online resources, canceling out the inconvenience of commuting and providing unlimited availability to untapped potential for individuals seeking education.

Mobile technology has leveled the playing field in the private sector, increasing the competition. Technology’s ability to cut costs and increase productivity has left industries in the dust and wondering how the can boost their impact.

So, amid the endless advancements, how do these industries compete? For industries to ride the wave of change, they must be willing to adapt to the landscape that their audience is familiar with and appealing to them on their level. It is in the organizations best interest to target their market strategy to improve their online storefront and adapt their digital platform to mobile devices or face the inevitable invisibility factor.

Industries must remain vigilant and mindful of the direction technology is pushing their industry. By doing so and investing wisely, industries are bound to continue in the realm of competition and in the vision field of targeted users.