In the vast realm of television, few shows have captured the attention and fascination of viewers quite like "Succession." The gripping drama series delves into the power struggles and intricate dynamics within a wealthy media family empire. While the show primarily focuses on the intricate web of relationships, it also provides invaluable insights into the world of branding and marketing.
Read MoreThe critically acclaimed television series, Yellowstone, is known for its captivating storytelling and compelling characters set against the stunning backdrop of the American West. Beyond the drama, this modern Western also offers valuable lessons that can be applied to the world of marketing. In this blog, we'll explore some of the key marketing lessons we can learn from the Yellowstone TV show and how they can shape successful marketing strategies in the real world.
Read MoreIn the highly competitive world of e-commerce, few names shine as brightly as Amazon. From its humble beginnings as an online bookstore, Amazon has transformed itself into a global retail giant, revolutionizing the way people shop and redefining customer expectations. Central to its success are Amazon's robust branding strategies and innovative marketing tactics.
Read MoreIn recent years, the practice of tipping has gained significant attention, with an increasing emphasis on rewarding service providers for their hard work. While tipping can be a positive gesture that shows appreciation, there is a fine line between generosity and overzealousness.
Read MoreRegular people are the best marketers of all time. They can really push a brand forward and control the fate of a brand without even realizing it. America is grasping for simplicity and Doggface208 delivered.
Read MoreMoneyball is not a feel good fairytale story that happened in a vacuum. It is a historical lesson for every organization or company, in every industry, at every stage of their business.
Read MoreIt's safe to say that the coronavirus pandemic is the black swan event of 2020. The outbreak has presented the business world with uncharted waters full of high-risk threats. Companies are being challenged and pulled in many directions. Here are five items that you can use to help measure your strategy and hold your brand accountable for the content that you are sharing during this vulnerable time.
Read MoreIt’s arguable that The Gap holds the record for the fastest brand turnarounds this industry has ever seen. The public chewed them up and spit them back out. And just as quickly as they upset their audience with their new logo, they reverted back to the original one. The Gap severely underestimated the equity built up in their brand’s visual identity.
Read MoreFactors like a brand’s viralability and the kind of waves that a campaign or a single piece of content might make. In today’s social media landscape, ANYTHING can happen and you’re quite literally one post away from being viral.
Read MoreThe most successful brands are those that trigger feelings and emotions in consumers across all verticals and consistently evoke feelings. Consistency being the key to success, all brand actions must be in direct correspondence with the brand’s constitution.
Read MoreThe great thing about today’s digital media landscape is that it is constantly changing. It is never in one spot for a certain amount of time — platforms, channels, content blueprints, digital interfaces; nothing is ever in a stationary, dormant position.
Read MoreIt is no secret that users today do not have time to waste. Customers want it faster, easier, cheaper. What does that mean for brands? How do brands reach their target audience and engage them beyond their adblock? It all lies in the brand experience.
Read MoreFact is, rebranding is risky; however, choosing not to rebrand your company due to fear of risk is quite worse than taking a risk in the first place. Playing it safe on behalf of your brand is a death sentence — an accepted defeat.
Read MoreFactors like a brand’s viralability and the kind of waves that a campaign or a single piece of content might make. In today’s social media landscape, ANYTHING can happen and you’re quite literally one hashtag away from being viral.
Read MoreThe most typical practice that I’ve seen is when businesses find the lowest ranking person in their organization, which is usually a Millennial, and assign them the responsibility of creating and managing content on behalf of the entire business.
Read MoreIt’s the fastest growing women’s (now men’s too) clothing line on the internet. They sell affordable stylish bodycon streetwear. Celebrities such as Lala Anthony, Kylie Jenner, Amber Rose and Cardi B just to name a few wear are big advocators and patrons.
Read MoreYour brand is your promise to your customer. The promise tells them exactly what they can expect from you, and it differentiates your offering from everyone else. Your brand is the reason why you wake up in the morning, why you bend over backwards to make your customers happy, why you’re in business in the first place.
Read MoreThere are many case studies that have written the narrative for the colloquialism history repeats itself. This is an important message for businesses who choose to refrain from studying or recalling the past chronicle events of their industry.
Read MoreThe latest and greatest technology is commonly favored by consumers. Adapting along with new wave technology is all the rage. Those who fail to follow innovation's direction will be left in the dust along with their failing business models.
Read MoreIf done correctly, direct advertisement is not dead, but the concept has changed dramatically. Originally, this was an accurate and efficient way to connect with consumers and establish trust through accessible channels of media.
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