One of the biggest disconnects that we recognize at MMedia between businesses and customers, is the real estate industry. The entire thought process of a shopper, is completely overlooked. BEFORE they even reach out to the real estate agent about a property... they check online. Think about the number of clicks that go into that process. One click for every photo and assuming that the photos are of decent quality, they MIGHT reach out to the agent to schedule an appointment. Whatever medium they're using, a website or an app, there is a huge disconnect between the agents and their customers. Just like any marketing strategy, you want to strike an emotional chord with your audience. The idea of doing absolutely NOTHING about this process is absurd. In this case understanding your shoppers, who will look at particular properties and striking that emotional chord with music and visual aid. The current state of the industry? Here's a simple way to put it, realtors are slapping photos and a 2 minute slideshow on their website and holding their breathe for sales to come raining in. Slideshows and still shots of properties fail to assist the shopper's imagination. Shoppers need and want to feel what it's like to live there. Videography is an expensive investment for realtors, but it delivers. EVERY TIME. Reducing the number of clicks while improving the experience of the searches quantifiably increases appointments that lead to sales. The idea is to have complete and absolute control over the process of a shopper and it's outcome. So what happens when MMedia introduces affordable videography? Realtors and real estate firms become faster and more effective. This is what buyers and renters see instead of 40 pictures (40 clicks) and in half the time and twice as effective. See below...