Fidget Spinners, a very successful fad earlier this year (2017) And businesses completely missed the valuable marketing lesson. Fidget spinners have no function... at all. They've been around for a long time. And then suddenly they were all over your timeline for a couple of weeks/months. So what happened? They were marketed correctly and done with precision. The manipulation of the frames per second (fps) on a camera and the speed of the spinning made those 5-10 second videos look far more aesthetically appealing. These little toys became viral and a lot of other products would too if they were marketed correctly. We see products all the time that are delivered to audiences completely wrong, if delivered at all. At MMedia, we believe that every product, service, or company has a story to tell and we're great storytellers.