The latest and greatest technology is commonly favored by consumers. Adapting along with new wave technology is all the rage. Those who fail to follow innovation's direction will be left in the dust along with their failing business models. Which begs the question, as the future approaches, which industry is next to decline?

Once common things can and will go extinct. There is no surprise factor to this phenomenon. In fact, it is a tale as old as time. For example, Apple music is the new radio stations, Netflix is the new Blockbuster, E-mail is the new mail, Amazon is the new grocery store, Public Library, Best Buy, Target, Home Depot, and Dick's all in one. This model is no secret anomaly. It does not sneak up on businesses. It is clear as day, however those who choose to ignore or neglect changing climates will become the dated services that we will reminisce about from time to time and compare to new technological advancements. Consumer choice is not determined based on nostalgic purposes. It is based simply on accessibility, affordability, and adaptability. 

For this blog, cable companies will be used as a case study and their survival struggle in the wake of on-demand streaming services: How often do you find yourself on the edge of your seat, fully captivated by your fav TV show, only to be left with a cliff hanger reading, "to be continued..."? Are you faced with pining over the endless minutes til 9p.m. next Tuesday night? If only there were streaming services that offered TV shows in full series to properly binge without suffering from weekly withdrawals... Enter Netflix, Hulu, and Amazon Prime. How often do you find yourself racing home to catch your show at 7p.m. on the dot? Enter Netflix, Hulu, and Amazon Prime. How often have you gotten bored with the same old cable channels shuffling though the same content? Enter Netflix, Hulu, and Amazon Prime. How often have you been fooled by hidden services and hidden fees by cable companies? Enter Netflix, Hulu, and Amazon Prime. You get the point. 

I do not feel the need to defend streaming services as everyone who is reading this blog is an active and satisfied subscriber that can testify on behalf of them. Cable companies are in a compromising position that disables any maneuvers enabling them to pivot and compete with streaming companies. Thus, eliminating any chances of adaptability. If cable companies grounded their strategic business plan in for-seeing the future of consumer consumption, they would have interpreted the shift to mobile just like the streaming industry did. Consequently, do to their lack of foresight, the time is quickly approaching to bid cable TV adieu.

Let this be a lesson to all businesses unaware of the evolution modernization. Any company will, in fact, go out of business if they do not revolve their business model around the three A's: accessibility, affordability, and adaptability. For-seeing the direction of technology and knowing your audiences preferences as well as what's best for them is a surefire way to remain ahead of the curb and competitive in the era of innovation.