We can never emphasize enough how important it is for new companies to document their journey. One of the most important aspects of your journey is to document it and tell your story. It isn't enough to just talk about your product, service or personal story. You need to create an overall narrative from start to finish. A lot of young businesses have small audiences, if any at all. Don't let that discourage your documentation, it is important to keep in mind that you'll inevitably have a large audience, contingent on your success of course. It is so important to create your own script, direct your own characters and produce your own movie. You're creating a formula for success and eventually, you'll have an audience dying to know how you did it. So... Document document document the journey.

"When media looks at the successes of most entrepreneurs, they're looking at the end product. The fact is, what made that end product or outcome was a culmination of sleepless nights, daily sacrifices, countless adjustments and numerous character-building obstacles.

A successful person, whether it be an athlete, entrepreneur, actor or business person, is created during all the finer details from the lessons mentioned above. That is why you see the person standing before you. The journey was through the training in order to become great." 

- Matt Bayberry, Entrepreneur Magazine

Watch THIS - - - - A GaryV take on Document vs Create: