Since 2010, we've seen hundreds of lifestyle brands launch, scale, and fail in less than 24 months. Case studies on early stage companies suggest one of three things cause the failure of a lifestyle brand:
1. Undercapitalization
2. Wrong People
3. Market Conditions

Although these three factors play a major role in any early stage company's success. The single biggest reason why lifestyle brands fail is the lack the content on the mediums between the company and their audience. Case in point, lifestyle brands where the executive team, let alone the founder themselves fail to share how they live. We've found that the best way for lifestyle brands to engage their audience is to be authentic, especially early stage companies where early adopters have the best bullshit radars. So what's the lifestyle brand success formula? AUTHENTICITY first and foremost, and CONTENT showcasing it to their audience. Whenever we get the chance, we always consult lifestyle brands to be authentic and how to tell their story through rich content.