Social Media
The undeniable truth is - Social Media is a platform for real networking, growth and engagement for any venture irrespective of the industry.
There was a time in the digital world when marketing was merely confined to website building and pondering information over the first ten pages of Google.com. Today, the most powerful source of marketing – be it, online or offline is undoubtedly ‘Social Media’.
The first step to engage real-time leads for a business is to attract community and not directly sell your business to the customers. Deliver great content and information and focus on building a community before monetary gains.
For any venture to excel, TAT plays a very vital role. Social Media is different from branding via newspapers, television and radio where one can expect results after a period of time. But, for Social Media Optimization to excel the (TAT) should be quick. A Blog Post, Twitter, LinkedIn or Face book campaigning should be operated as per the stipulated time of delivery or leads.
Social Media is all about community building and your target audience getting interested in your brand and its value. For instance: A potential customer should walk up to any given business rather than the opposite happening. Social Proofing is immensely necessary for engagement i.e. a majority of interested audience committed over digital platforms to your business. The mainstream perception lies on the fact that where there are more people, the business works better there.
To drive sales for your business and even for personal promotion of an individual; daily content marketing and advertising over Social Media tools have a major role to play. Facebook, Twitter, Instagram and Linked In campaigning influence audience and drive enormous amount of sales. When advertising happens over social media then a marketing team should be clear about return of investment (ROI).